Real cases that explore issues facing the industry right now, with of-the-moment challenges that engage and inspire students
Bloomsbury Fashion Business Cases brings fashion business to life and creates a link between education and industry. Designed to help students develop the essential business skills required by the next generation of fashion industry professionals, this resource is global in focus and presents real-world cases on challenges facing the business of fashion, tackling important issues such as sustainability, technology, ethics, and leadership.
Cases are a popular and effective educational tool for students to learn and apply business concepts to real-life situations, strategies, and dilemmas. They provide an overview and background information associated with an issue or problem a company is facing. Students are then asked to review and analyse the background material, evaluate multiple alternative solutions, recommend and justify an optimal solution for the company, and predict outcomes of the solution. Cases provide the opportunity to apply and practice analytic, evaluative, and communication skills.
- Extended Teaching Notes – all of the cases in the collection contain notes that provide guidance on using the case in fashion education. They contain sample answers, grading guides, recommended solutions, and much more.
- Partner Collections – Bloomsbury Fashion Business Cases partner with leading institutions for their excellence in fashion business education to bring students bespoke case collections.
- Case study Toolkit – Bloomsbury’s expert Editorial Team have put together guides on effectively using case studies, for instructors and students.
- Topics covered – Branding, Buying, Consumer Markets & Behavior, Design/Product Development, Entrepreneurship, Law/Ethics, Manufacturing, Marketing, Merchandising & Management, Retailing, Supply Chain, Textiles
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